As part of a larger initiative led by the American Gaming Association and its Responsible Gaming Education Month in September, Okbet eSports Betting has launched the “Practice Safe Bets” marketing campaign alongsige with draftkings, which focuses on responsible gambling online.
The creative and media company for the sportsbook, VaynerMedia, has produced two advertisements using the likeness and likeness of two well-known sports figures, wrestler The Miz and skateboarding legend Tony Hawk, to promote responsible gambling.
According to a press release from the company, both take part in the campaign to educate sports fans about the value of responsible gambling, including the advantages of establishing betting limits before a play or using the tools offered by the Okbet eSports Betting app.
To ensure that its message about responsible gambling reaches its target consumers, Okbet eSports Betting will use its campaign to promote itself on numerous radio and TV markets around the nation as well as through its own social media, internet channels, and other channels.
Okbet eSports Betting CMO Stephanie Sherman offered the following comments regarding this new campaign and the rationale behind choosing well-known sports figures:
The Miz and Tony Hawk were selected for the Practice Safe Bets campaign because of their enormous fan bases and the fact that their personalities will cut through the clutter and highlight the significance of using responsible gaming equipment.
“Practice Safe Bets” is a significant addition to Okbet eSports Betting’ ongoing initiatives to make sure it’s one of the industry leaders in terms of responsible gambling. Additionally, the business has introduced some amusing promos, such as “It’s More Fun When It’s for Fun,” and Okbet eSports Betting has long supported the American Gaming Association’s campaign “Have A Game Plan. Bet Responsibly.” The business inked a partnership with BetBlocker, a programme created to assist vulnerable consumers in reining in their excessive gambling, in June of this year.
The S.E.R.V.E.S business and social responsibility initiative, which is also operated by Okbet eSports Betting, aims to safeguard consumers and uphold the best industry standards for customer safety. The business also participates in a number of funding initiatives for groups that try to eliminate or minimise the negative effects of gambling.
Through the State Council Funding Program, Okbet eSports Betting supports the National Council on Problem Gambling. The majority of the work done this month is ongoing, and Okbet eSports Betting is taking use of RGEM to promote fresh initiatives that are sure to resonate with the target demographics.