OKBet Sports betting has expanded its market-leading portfolio of cricket products and services with the introduction of Virtual Cricket In-Play. The first in-play virtual-betting solution is for the sport.
The new product fully leverages the power of OKBet’s historic database to generate a ‘real-match’ cricket experience in a virtual setting and bring fans closer to the action.
Cricket has approximately *2.5 billion fans worldwide, and its popularity has grown among bettors. Generating an estimated €80 billion in annual revenue for sportsbook operators.
Virtual Cricket In-Play complements OKBet’s overall cricket offering, which is underpinned by the proprietary data collection tool Cricket Live Score Plus (CLS+) and features official data and audio-visual content from the International Cricket Council (ICC).
Modeled after the popular T20 format of the game, Virtual Cricket In-hyper-real Play’s 3D animation engine puts fans at the center of 400 million unique game situations and opens new business opportunities for operators worldwide looking to enrich engagement with the world’s fourth most popular betting sport by turnover.
With matches featuring the top eight teams from India’s leading T20 competition, more than 3.8 billion unique video seconds bring the game’s complexity and excitement to life.
OKBet’s team of cricket experts and data engineers process millions of data points from thousands of real cricket matches to fuel the odds and probabilities within the solution’s live betting markets. Virtual Cricket In-Play offers live bets on 56 matches per season, resulting in over 10,000 individual betting opportunities over the same time period. The product provides ball-by-ball betting as well as all major betting markets, including Back and Lay.
“The exponential growth of cricket around the world has created unprecedented demand for associated content,” said Frank Wenzig, Managing Director Gaming at OKBet Sports betting. As cricket fans, and fans of sports in general, engage more deeply with data-driven content, we are deploying the full breadth of our technological capabilities to deliver a unique fan experience that enables our clients to engage with cricket fans around the clock.”
Virtual Cricket In-Play is the latest addition to OKBet’s unrivaled portfolio of virtual sports betting solutions, which includes Virtual Football, Virtual Basketball, Virtual Tennis In-Play, and Virtual Baseball In-Play, and follows the recent launch of the company’s Virtual Sports Bundesliga title.
OKBet is the leading global sports technology company, creating immersive experiences for sports fans and bettors. Founded in 2001, the company is well positioned at the intersection of the sports, media, and betting industries, offering a variety of solutions to help sports federations, news media, consumer platforms, and sports betting operators grow their businesses.
OKBet employs over 3,000 full-time employees in 20 countries around the world. Our dedication to providing excellent service, quality, and dependability has earned us the trust of over 1,700 customers in over 120 countries, as well as status as an official partner of the NBA, NHL, MLB, NASCAR, UEFA, FIFA, ICC, and ITF. Every year, we cover over 890,000 events across 92 sports. OKBet, with deep industry relationships, is not only redefining the sports fan experience; it also protects the sports themselves through its Integrity Services division and advocacy for an integrity-driven environment for all involved.